Do Different

This concept was inspired by Apple's "Think Different" ad campaign in the 90s. The one-minute ad featured black-and-white footage of iconic 20th-century personalities, such as Amelia Earhart, Bob Dylan, Martin Luther King Jr., Pablo Picasso, Frank Lloyd Wright, and several others.

I originally titled the brand "Think Different", but didn't want to get sued by Apple, so I changed it to "Do Different". The name still pays homage to that iconic slogan that had a major influence on me in my teens, while also promoting doing instead of solely thinking.